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Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

L2 · PractitionerTools & ProductsTechCrunch AI· 10/16/2026

Shows practical AI authentication tool expanding to new luxury goods markets

AI Summary

Veritas expands its AI-powered anti-counterfeit chip to jewelry, trophies, and fragrance bottles with new version that works on metal and through glass.

Excerpt

Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.

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