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When it came to Cal AI’s viral success, a small army of influencers paid off

L2 · PractitionerIndustry & BusinessTechCrunch AI· 10/15/2026

Case study on influencer marketing strategy for AI startups seeking rapid user acquisition.

AI Summary

Cal AI founder reveals how paying influencers drove viral growth and $30M revenue before acquisition by MyFitness.

Excerpt

The company generated over $30 million in revenue in two years and was acquired by MyFitness for an undisclosed amount of money in March.

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