When it came to Cal AI’s viral success, a small army of influencers paid off
Case study on influencer marketing strategy for AI startups seeking rapid user acquisition.
AI Summary
Cal AI founder reveals how paying influencers drove viral growth and $30M revenue before acquisition by MyFitness.
Excerpt
The company generated over $30 million in revenue in two years and was acquired by MyFitness for an undisclosed amount of money in March.
