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Trump’s attempt to rename AI is looking awfully artificial

L1 · CuriousIndustry & BusinessThe Verge AI$· 10/9/2026

Shows how political branding efforts attempt to shape public perception of AI technology.

AI Summary

President Trump is attempting to rebrand AI as 'super intelligence' through executive action, but the article suggests this linguistic shift may not address public concerns about the technology.

Excerpt

President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he's clearly decided he can work the same magic to promote artificial intelligence - branding a technology he wants to accelerate "super", while turning "artificial" into his latest go

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